Last week, Bizzom posted the first video on the new K-Swiss Video Series. Rick and Buddy, the producers of Sixstiar continue to explore the sunny LA lifestyle. Only this time, the second film dubbed Don’t Forget To Look Up revolves around the upcoming 2010 LA Marathon.
“Don’t Forget To Look Up” was narrated by Peter Abraham the Creative Director for the LA Marathon. Also in this second film, viewers get a glimpse of some of LA’s most recognized buildings, signs and streets.
The 2010 LA Marathon is scheduled to take place on Sunday, March 21st.
Coming off the heels of the new Viral Video Campaign , K-Swiss has recently just announced launch of a new ad campaign as well. That’s right K-Swiss will have a new identity in Spring 2010. K-Swiss looks to remain faithful to their California heritage, relaunching themselves as the ‘California Sports Company’. As a result, K-Swiss will also have several playful ads displayed worldwide.
“We’ve developed our best ever collection of performance running, training, tennis and lifestyle footwear and apparel for elite athletes and enthusiasts of world class attention to product details,” said David Nichols, Executive Vice President of K•Swiss. “We are setting out to remind people about our California roots, since 1966, and encouraging them to find the joy of life and sport; that it is not only about winning, but about the joy of the game and the moment.”
The ads, titled Have an Awesome Day were shot by renowned director Keith Schofield, and features California bred athletes such as Pro Tennis Players Bob & Mike Brya and Professional Skateboarder Greg Lutzka.
Keep your eyes glued on the TV screen, as the K-Swiss ads are set to air on channel which include ESPN, ESPN NEWS, MTV, MTVU, MTV2, Fox Sports and Comedy Central.
Also, don’t forget to Visit KSPACE.TV for all the latest.
Popularity: 2% [?]
Thu, Mar 18, 2010
Fashion